Privacy Policy

Last updated: 08.07.2026


This Privacy Policy explains how Your Sacred Patterns (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you visit our website, take our quiz, join our email list, or purchase our products. We are committed to protecting your privacy and handling your data openly and carefully, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Your Sacred Patterns is a sole trader business based in England, United Kingdom, providing digital astrology and self-development guides and related resources.

For the purposes of data protection law, we are the “data controller” of your personal information.

If you have any questions about this policy or how your data is handled, you can contact us at: support@yoursacredpatterns.com

The Information We Collect

We only collect the information we need to provide our products and services. Depending on how you interact with us, this may include:

Information you give us directly:

  • • Your first name and email address (for example, when you take the quiz, sign up to our email list, or download a resource)
  • • Payment and billing information when you make a purchase (processed securely by our payment provider — see section 4)
  • • Your astrological information you choose to provide, such as your birth date, birth time or star sign, where relevant to a product or the quiz
  • • Any information you include when you contact us by email

Information collected automatically:

  • • Your quiz responses and the result generated
  • • Website usage data such as pages visited, time on site, and general location (via analytics cookies — see section 7)
  • • Device and browser information

How We Use Your Information

We use your personal information to:

  • • Deliver your quiz result and any resources you have requested
  • • Send you the emails you have signed up to receive, including your quiz result sequence and ongoing letters, insights and offers
  • • Process and fulfil your purchases, and deliver your digital products
  • • Respond to your questions and provide customer support
  • • Improve our website, products and content
  • • Understand how people find and use our site, so we can reach more people who would value our work

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases to process your data:

  • • Consent — when you sign up to our email list or submit the quiz, you consent to receiving emails from us. You can withdraw this consent at any time by unsubscribing.
  • • Contract — when you purchase a product, we process your data to fulfil that purchase and deliver what you have paid for.
  • • Legitimate interests — to understand and improve how our website and products perform, and to grow our business, in ways that do not override your rights.
  • • Legal obligation — to keep records required for tax and accounting purposes.

How Your Data Is Shared

We never sell your personal information. We do share it with trusted third-party services (“data processors”) who help us run our business. Each of these providers has their own privacy and security obligations. They include:

  • • Stripe — secure payment processing
  • • MailerLite — email marketing and delivery of your quiz results and emails
  • • Typeform — hosting and running our quiz
  • • Giftup — gift card sales and management
  • • Make.com and Zapier — automation that connects our tools and delivers your products
  • • HubSpot — customer relationship management
  • • Google Analytics — website analytics
  • • Meta Pixel and Pinterest Tag — measuring the performance of our content and advertising
  • • Google (Sheets) and Asana — internal organisation of orders and workflows

Some of these providers may store or process data outside the UK. Where they do, we rely on their compliance with recognised safeguards (such as UK-approved data transfer mechanisms) to ensure your data remains protected.

Birth Chart Calculator

Our website includes a birth chart tool built for us using Free Astrology API, a third-party astrology calculation service. If you use this tool, the birth details you provide (date, time, and location) are sent to Free Astrology API to calculate your chart. Free Astrology API's own terms state that they do not collect or retain personal information submitted through their service — the only data they gather is anonymised usage analytics.

To help you find your birth location, we also use Open-Meteo's free geocoding service, which matches the town or city you type to its coordinates. No birth date or time is sent to this service — only the place name you search for.

If you choose to email yourself your results, your first name, email address, and chart results (your Sun, Moon and Rising signs) are added to our mailing list, hosted by MailerLite, so we can send you your results and, if you'd like to hear from us again, our regular emails. You can unsubscribe at any time using the link in any email we send.

How Long We Keep Your Data

We keep your personal information only for as long as necessary:

  • • Email subscribers: until you unsubscribe or ask us to remove you
  • • Customers: for as long as needed to fulfil your order and meet legal and tax record-keeping requirements (usually six years for financial records)
  • • Quiz responses: retained to provide your result and improve the quiz, unless you ask us to delete them

You can ask us to delete your data at any time (see section 8).

Cookies and Tracking

Our website uses cookies and similar technologies to help it function, to understand how visitors use it, and to measure the performance of our content and advertising. These include:

  • • Essential cookies — needed for the website to work
  • • Analytics cookies — such as Google Analytics, which help us understand how our site is used
  • • Advertising and tracking pixels — such as the Meta Pixel and Pinterest Tag, which help us measure and improve our content and reach

You can control or disable cookies through your browser settings, and through any cookie consent options provided on our website. Disabling some cookies may affect how the site works.

Your Rights

Under UK GDPR, you have the right to:

  • • Access the personal data we hold about you
  • • Ask us to correct inaccurate or incomplete data
  • • Ask us to delete your data (the “right to be forgotten”)
  • • Object to or restrict how we process your data
  • • Withdraw consent at any time
  • • Request a copy of your data in a portable format

To exercise any of these rights, email us at support@yoursacredpatterns.com. We will respond within one month.

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Data Security

We take reasonable steps to protect your personal information and only work with reputable providers who maintain appropriate security standards. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our products and email list are intended for people aged 16 and over. We do not knowingly collect data from anyone under 16. If you believe a child under 16 has provided us with their information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review it periodically.

Contact Us

For any questions about this Privacy Policy or your personal data, please contact: support@yoursacredpatterns.com